The platform is rolling out a updated setting that permits them to cut down on the volume of AI-made content appearing in their timelines. This step comes as the platform announced that it currently hosts over 1 bn AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a global release. This advancement comes amid a surge in AI content, driven by recent video-generation tools.
The Broader AI Trend
Studies have shown that nearly 10% of the most rapidly expanding content creators on another major platform exclusively feature AI-generated videos. A significant portion of this content is deemed mass-produced AI material, a term for substandard, factory-style content that is often nonsensical or dreamlike.
“We know from our community that numerous viewers like content produced via AI tools, ranging from digital art to science explainers, and we want to offer the community the power to adjust the amount of that, according to their own likes,” said a platform representative.
Volume and Proportions
TikTok shared that there are currently 1.3 billion videos on its service identified as AI-generated. In total, over 100 mn videos are added to the app each day, making clips made by AI a limited portion of its complete catalog.
Customizing Your Feed
Viewers will be capable of limit or boost the volume of AI-generated videos they view by accessing the topic control option in the application and selecting AI-made media. Other topics that currently be controlled under the tool encompass current affairs, clothing, cosmetics, and choreography.
Content Labeling and Policies
The platform’s guidelines mandate users to tag lifelike AI-generated content, and it forbids harmful deepfakes of public figures or crisis events. Any realistic AI-generated clip that is not labeled can be taken down under its user guidelines.
Additionally, the platform will from now on add an artificially created label to content made using its own AI tools, or detected by an collaborative effort for identifying content made by AI. This action is aimed to stop users from seeking to circumvent the labeling process.
Responsible AI Funding
The company is furthermore establishing a $2 million educational fund for specialists and institutions to produce educational content about ethical AI use. This program will support non-profit groups focused on teaching computer science.
Platform Protection
The video-sharing app has justified its content review process, amid discussion over plans to cut jobs for hundreds of content moderators in the United Kingdom. The company is expected to cut a significant number of roles in its user protection department in the UK capital, with worker representatives and internet security professionals raising concerns that humans are being replaced by AI moderation.
A company official clarified that people-led review would remain essential, but artificial intelligence can protect employees by removing the most graphic content prior to it has to be seen by staff. The platform announced a 76% decrease in disturbing and violent content handled by safety staff over the past year due to reliance on its automated systems.
It is vital to combine people and machines to maintain a secure environment,” the official commented. “We’ll have people as involved in the system, but we further consider it’s very important to reduce exposure to unsafe media as rapidly, which is the area in which a lot of the machine support is really helping us operate efficiently.”
